What is Search Engine Optimization? (Best Answers I Found on the Web)

Photo by Laszlo Nagy HU (CC BY)

What is SEO or Search Engine Optimization? This question has probably been asked a billion times already and there a million and one answers out there so why come up with a new one and add to the clutter?

Instead, here’s a list of the best answers I found on the internet when I asked good ‘ol Google the question of what SEO is. (This is list is in no particular order)

  1. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. – SearchEngineLand
  2. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. – Moz
  3. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. – [Also from] Moz
  4. SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. – Red Evolution
  5. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. – Wikipedia
  6. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. – Optimizely
  7. Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google. – TheGuardian

You probably noticed that they all define SEO as “organic” meaning natural search rankings as opposed to ad placement and that’s practically it. In essence SEO is the art of ranking your website naturally in the search engines through the proper use of keywords in your site.

How do you do it? No worries, below are three resources that’ll help you quickly get started.

Learning SEO? Let us know about your SEO experience in the comments section below.

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