What do you have to offer?
Most would reply with a list of features and bombard me with why their offer is the best whenever I ask this question. And most of the time, I’d turn them down. I turn them down not because their offer is not good but because I feel they didn’t answer my question.
You see, while there are people who base their purchase on a feature list, the majority are persuaded by their feelings. The real thing that we buy is the experience, the good feeling that they have when they pay for it. This is the exact same reason why there are people who prefer the iPhone over other phones. Not because iPhone is better but because it feels good to have an iPhone.
I just had a discussion with Stu McLaren a few days ago about user experience. At WishList Member, our goal is not just to make our products better but also to give our customers a good experience and so we are working hard to make that a reality – from the moment someone visits our website to the moment they become our customer and beyond.
By this point, I’d want you to think and ask yourself – What kind of experience are you giving your customers / blog readers? If it’s a good experience then you’re on the right track. If not, then you need to work on improving that user experience.