Blogging is a great way to brand yourself or your company online. It’s a fast and easy way to promote yourself though I don’t think it’s easy. It’s simple but not easy. If it was easy then we’d see success in every corner of the blogging world which as you can see is not the case.
What’s branding? Wiktionary defines it as a process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal. Yes, I know that sounds medieval but that’s the whole point. You basically want to burn your mark in the minds of the people who encounter you. Otherwise, you’ll just be another nobody who’s name will not be remembered.
The same is true for blogging. The internet is a fast-paced world. You only have a few seconds to “burn your mark” in the minds of your blog’s visitors. If you manage to do it right, they they’ll sign-up for your newsletter, subscribe to your RSS feed, bookmark your site and wait for your next blog post. In other words, they become your follower the moment you brand yourself in their minds.
So how do you properly brand yourself on your blog? You start with a theme. But before you start looking for nice WordPress themes, I want you first to think of the word “theme” in its broader sense. A theme is not just your blog design. A theme is, most importantly, the subject matter of the conversation. What do you want to talk about? After you’ve decided on what your blog’s subject matter will be, then you can start thinking of the design.
A theme is also the unifying idea that is a recurrent element in literary or artistic work. A blog is both a literary and artistic work but the key word in this definition is “unifying”. Your blog has to be unified in expressing your brand. Your blog design has to match your topic but it’s never the other way around. Which is why you have to think of your subject matter first before you think of your design.
But what if you can’t find a WordPress theme to match your topic? Well, you just have to make your own – either you pay someone for it or do it yourself. That said, I’ve decided to write a series of blog posts on how to create your own WordPress theme next week so watch out for that.
In the meantime, I’d want you to pause and ask yourself this question, “What’s my personal brand?”