Network marketing is easy but you can easily lose track of your goals if you don’t have a clear strategy in front of you. Different network marketers have different strategies. What I have here is what works for me and my team. I teach my team to do it and what I noticed is that those who follow it are the ones most likely to get on top fast.
Here are my 7 strategic steps to succeed in any network marketing company.
1. Know Your “WHY”
Every business needs a “WHY”. Not knowing your “WHY” is not knowing your Purpose. Why are you in Network Marketing? Why did you choose to go into business and not stay on the usual path of the employee?
The deeper your “WHY”, the more focused you will be. It must make you cry, it must give you the chills. It has to be more than just making money, greater than yourself and perhaps even greater than your family.
When asked Why I’m into network marketing – my answer is this… I want to see people around me live a life of true time and financial freedom, a life that they truly deserve.
2. Learn “WHO” Your Prospects Are
The biggest mistake newbie network marketers do is that they think everybody should be in their prospect list. I thought so too when I was starting in this industry. But then I asked myself this question – WHO do I really want to work with? Do I want to work with unmotivated, lazy, complaining people? This is when I decided to be “picky” by choosing WHO I want to work with.
I created a set of requirements, much like those that you see in help wanted ads. I said, I want self-motivated, goal-oriented, action-focused people in their 20s to 40s who want to be rich by helping other people achieve a better life.
The trick to this is to make sure it aligns perfectly with your “WHY” and also with your personality.
3. Idenfify “WHERE” Your Prospects Hang Out
Now it’s time to know where my prospects hang out. Do they hang out in social media? If so, which social media – Facebook, Twitter, Google+, LinkedIn, etc? Do they attend seminars? If so, what kind of seminars? Are they the coffee shop type or bookstore type? Know where they hang out and be sure that you’re there as well.
People fish for tuna go where the tuna loves to swim.
4. Specify “WHEN” You’ll Be Working
This is all about you. Are you going full time or part time with network marketing? If you have a job, you probably would want to start part time to test the waters and so choose to do network marketing only after office hours – say, 6-9pm Mondays to Fridays.
If you’re full time, you may want to be doing it from 1pm to 10pm Mondays to Fridays.
Either way, you have to tell yourself “WHEN” you expect yourself to be working on your network marketing business. You have to stick to a schedule otherwise you’ll fall into the abyss called inconsistency. I always tell my team to do this. It doesn’t matter how much time you spend as long as you spend that time 100% into working your business out.
A part timer working 100% for only 4 hours a week will do much better than a full timer working 10%.
5. Choose “WHAT” Methods You Want To Use
Are you going traditional with flyers, posters and cold calls? Or do you prefer internet marketing and use online avenues such as social media and blogging? Will you be holding business meeting at your home or do you prefer taking your prospects to the nearest branch your company has?
Most of the time, you’ll be doing a combination of these methods and it can be overwhelming. Luckily, I have a tip for you – choose one method first, a method that suits your personality, then master it. Once you’re good at it, learn another method and so on.
Don’t try to do all methods at once or you’ll end up half-baked and nobody will want to work with you because you look scattered and tired in the first place.
Again, choose a method, master it and once you’re good at it, move on to learning the next.
6. Define “HOW” You Measure Your Success
If you don’t define HOW you measure your success, you’ll end up tired and not knowing whether you’ve achieved your goal or not. Some measure their success by setting a monthly income goal. I prefer to measure success by counting how many in my team are making a certain monthly income or not. If I have 10 people in my team consistently making good income then I know that I’m on track with my WHY.
So yeah, HOW you measure your success must coincide with your WHY.
7. Take Action
Now, stop reading this and searching the web for more information and start taking action. If you’re already into network marketing then go and do the things that you’ve learned here. If you’re thinking about joining one then I may be able to help you with that. Post a comment below and get in touch.